CREDIT CARD SOLICITATIONS MAY HAVE HIT 4 BILLION
January 4, 2003
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Credit card direct-mail acquisition letters totaled 375 million pieces in October, the second highest monthly total last year behind June’s 379 million, Mintel’s Comperemedia reported, according to Collections and Credit World. As a result, Chicago-based Comperemedia is estimating that 2002′s mail volume reached 4 billion letters, 8 percent higher than the 3.7 billion letters mailed in 2001. “Issuers used balance-transfer offers to appeal to debt-burdened consumers,” said Susan Wolfe, Mintel’s vice president. And subprime issuers, beset by financial problems, continued mailing letters, but switched to new prospects, Wolfe says. Last year’s final numbers will be available in February.
